Did Nanoleq value UX research despite having no prior experience with UX processes?

Answered at 14:20 in Crafting Award-Winning Experiences: the Nanoleq Story · Design Aloud

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Did Nanoleq value UX research despite having no prior experience with UX processes?

Yes, Nanoleq recognized that user experience was essential for product success and were on board with UX from the start. Although they initially wanted to jump directly into design, they accepted the recommendation to begin with research to understand the problem space first. Andres noted he was fortunate because the client was very excited and interested in research findings, and they trusted UX Studio's expertise, making the collaboration smooth without needing to push hard for research adoption.

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In short

Yes, Nanoleq recognized that user experience was essential for product success and were on board with UX from the start.

Andres, Researcher at UX Studio · Crafting Award-Winning Experiences: the Nanoleq Story · Design Aloud · answer at 14:20

Key takeaways

  • Yes, Nanoleq recognized that user experience was essential for product success and were on board with UX from the start.

Quote to remember

“always focusing on the next most important thing like always focus on the next step needed to achieve the goal so yeah and not stressing about future parts”

— Andres

The full answer · about 3 min

Yes, Nanoleq recognized that user experience was essential for product success and were on board with UX from the start. Although they initially wanted to jump directly into design, they accepted the recommendation to begin with research to understand the problem space first. Andres noted he was fortunate because the client was very excited and interested in research findings, and they trusted UX Studio's expertise, making the collaboration smooth without needing to push hard for research adoption.

Key facts

  • Andres worked on the Nanoleq project for one year
  • Diary study lasted four weeks with multiple user personas
  • Andres was the sole researcher on the project with three designers from UX Studio

People, companies and topics mentioned

NanoleqUX StudioRed Dot Design AwardDesign AloudB2C product

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