Why did Nanoleq choose UX Studio to redesign its B2C breathwork app from scratch?
Answered at 2:11 in Crafting Award-Winning Experiences: the Nanoleq Story · Design Aloud
Why did Nanoleq choose UX Studio to redesign its B2C breathwork app from scratch?
Nanoleq, a Swiss-based B2B smart wearable technology startup, had created only a proof-of-concept application developed by engineers to validate the technology, with no design consideration. The company wanted to launch a new B2C product for breathwork and well-being but lacked experience creating apps or working with UX designers, so they approached UX Studio to redesign the application from the ground up for the product launch.
Full answer and detailsRead the whole answer, key facts and every other question from this episode
In short
Nanoleq, a Swiss-based B2B smart wearable technology startup, had created only a proof-of-concept application developed by engineers to validate the technology, with no design consideration.
Andres, Researcher at UX Studio · Crafting Award-Winning Experiences: the Nanoleq Story · Design Aloud · answer at 2:11
Key takeaways
- Nanoleq, a Swiss-based B2B smart wearable technology startup, had created only a proof-of-concept application developed by engineers to validate the technology, with no design consideration.
Quote to remember
“always focusing on the next most important thing like always focus on the next step needed to achieve the goal so yeah and not stressing about future parts”
— Andres
The full answer · about 4 min
Nanoleq, a Swiss-based B2B smart wearable technology startup, had created only a proof-of-concept application developed by engineers to validate the technology, with no design consideration. The company wanted to launch a new B2C product for breathwork and well-being but lacked experience creating apps or working with UX designers, so they approached UX Studio to redesign the application from the ground up for the product launch.
Key facts
- Andres worked on the Nanoleq project for one year
- Diary study lasted four weeks with multiple user personas
- Andres was the sole researcher on the project with three designers from UX Studio
People, companies and topics mentioned
More answers from this episode
- 3:22What was the discovery phase approach used by UX Studio before designing Nanoleq's app?
- 8:21What research methods did Nanoleq use to understand long-term app usage patterns for its breathwork and health monitoring product?
- 14:20Did Nanoleq value UX research despite having no prior experience with UX processes?
- 17:08How did Nanoleq win the Red Dot Design Award for its smart wearable product?
- 18:53What was the primary learning from UX Studio's year-long collaboration with Nanoleq?