What research methods did Nanoleq use to understand long-term app usage patterns for its breathwork and health monitoring product?
Answered at 8:21 in Crafting Award-Winning Experiences: the Nanoleq Story · Design Aloud
What research methods did Nanoleq use to understand long-term app usage patterns for its breathwork and health monitoring product?
Andres conducted a diary study spanning four weeks with different user personas (stressed/anxious users, health-focused users, and performance-focused overachievers) who logged product usage, completed weekly tasks, and participated in interviews. This method was chosen because extensive prototype testing provided insights on initial onboarding and navigation, but lacked understanding of long-term usage, feature preferences across different user groups, and long-term motivation factors. The diary study revealed which application features attracted different personas and what kept them engaged over time.
Full answer and detailsRead the whole answer, key facts and every other question from this episode
In short
Andres conducted a diary study spanning four weeks with different user personas (stressed/anxious users, health-focused users, and performance-focused overachievers) who logged product usage, completed weekly tasks, and participated in interviews.
Andres, Researcher at UX Studio · Crafting Award-Winning Experiences: the Nanoleq Story · Design Aloud · answer at 8:21
Key takeaways
- Andres conducted a diary study spanning four weeks with different user personas (stressed/anxious users, health-focused users, and performance-focused overachievers) who logged product usage, completed weekly tasks, and participated in interviews.
Quote to remember
“always focusing on the next most important thing like always focus on the next step needed to achieve the goal so yeah and not stressing about future parts”
— Andres
The full answer · about 4 min
Andres conducted a diary study spanning four weeks with different user personas (stressed/anxious users, health-focused users, and performance-focused overachievers) who logged product usage, completed weekly tasks, and participated in interviews. This method was chosen because extensive prototype testing provided insights on initial onboarding and navigation, but lacked understanding of long-term usage, feature preferences across different user groups, and long-term motivation factors. The diary study revealed which application features attracted different personas and what kept them engaged over time.
Key facts
- Andres worked on the Nanoleq project for one year
- Diary study lasted four weeks with multiple user personas
- Andres was the sole researcher on the project with three designers from UX Studio
People, companies and topics mentioned
More answers from this episode
- 2:11Why did Nanoleq choose UX Studio to redesign its B2C breathwork app from scratch?
- 3:22What was the discovery phase approach used by UX Studio before designing Nanoleq's app?
- 14:20Did Nanoleq value UX research despite having no prior experience with UX processes?
- 17:08How did Nanoleq win the Red Dot Design Award for its smart wearable product?
- 18:53What was the primary learning from UX Studio's year-long collaboration with Nanoleq?