Answer extracted from the Glazing Insider podcast — listen to the full episode below.
What international scope has Fit Show achieved for the first time?
Fit Show 2025 has achieved international representation from over 20 countries for the first time. This milestone marks a significant turning point for the event, transforming it from a primarily UK-focused gathering into a genuinely international trade show.
The expansion into multiple international markets reflects broader industry trends and growing demand from exhibitors and visitors worldwide. As Nikki West explains in the episode, this international presence has become increasingly valuable for the show's overall appeal and commercial success.
A natural evolution driven by business demand
The move toward international participation wasn't forced or artificially engineered—it emerged organically from the market. The home improvement sector, particularly in windows, doors, glazing, and related products, operates increasingly across borders. Exhibitors and fabricators recognized that Fit Show offers an unparalleled opportunity to access a concentrated buyer base under one roof at the NEC (National Exhibition Centre).
Attendance records and product diversity have made the event attractive beyond UK borders. With 300 brands present at the 2025 edition and 50% of exhibitors new to the show, international companies saw the potential to reach both established and emerging markets in a single venue.
"If you're selling in the home improvement sector, you have to be here. And if you're buying, if you've got to source products or you want to buy anything, you've got to be at Fit Show."
Nikki West — Event Director, The Fit Show. West has guided The Fit Show through eight editions, with the 2025 iteration standing as the largest and most successful. Her focus on expanding product categories, attracting new exhibitors, and building international presence has positioned the event as the definitive gathering place for the home improvement sector.
The breadth of products now displayed—from traditional PVC windows and doors to aluminium systems, roof lanterns, garage doors, decking, fencing, guttering, and even roofing materials—signals a maturing event capable of serving diverse international buyer profiles. This diversity itself acts as a draw for international participation.
For a deeper look at how Fit Show has evolved its exhibitor base, discover how many systems houses exhibited at Fit Show 2025 compared to previous editions, a detail that underscores the event's growing sophistication and reach.
See also
How many systems houses exhibited at Fit Show 2025 compared to previous editions?
In 2023, Fit Show had two systems houses. Visitors provided feedback that they wanted more systems houses, as it was important to them. This year, 2025, the show expanded to seven systems houses.
What is the strategic importance of in-person trade shows despite the availability of digital product information?
There is nothing like being in person and touching, feeling products, and talking to people directly. Many visitors come to put names to faces they talk to, creating personal connections that no digital channel can replicate.
How has the product range at Fit Show evolved beyond its PVC origins?
Fit Show started as a predominantly PVC show but now features aluminium, PVC, glass, and timber with great focus. The event includes 50 members from the Timber Joinery Network and products across a range that extends into roofing, guttering, decking, and fencing.