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A real week in construction tech sales is far messier than a calendar of meetings. According to Gustavo de Bardeci, it combines prospecting, inbound and outbound calls, customer meetings, product conversations, follow-ups, and partner discussions — all in constant rotation. The largest share of the work is invisible: research before demos, preparation, and internal coordination after them.
Outsiders tend to picture a sales week as a series of polished demos and closing calls. De Bardeci's account at Digital Construction Podcast pushes back on that image directly. The meetings and demos that are visible to clients represent only a fraction of the actual effort.
Before any demo, there is a substantial research phase: understanding the prospect's project portfolio, their current tooling, the stakeholders involved, and where friction exists in their workflow. After the demo, internal coordination kicks in — aligning product teams, preparing follow-up materials, and moving the conversation forward across multiple decision-makers.
This pattern is consistent with the broader reality de Bardeci describes at Revisto: construction technology sales is not a transaction between two people, but a process that runs across roles — BIM managers, project managers, site teams, consultants, and owners all have to be reached and engaged at different moments of the week.
A typical week does not follow a clean funnel logic. Outbound prospecting, inbound leads, and partner discussions all run simultaneously, as explained in this episode of the Digital Construction Podcast. Switching between these modes in a single day is the norm, not the exception.
Partner conversations — with firms that sit alongside Revisto in the construction technology ecosystem — add another layer. These are not just sales conversations; they require a different kind of preparation and a longer relationship-building horizon.
What holds the week together, de Bardeci suggests, is credibility. With over 11 years working in the Australian construction and technology sector — across Equinix, Aconex, NBS (National Building Specification), and now Revisto — he brings direct knowledge of how projects run on the ground. That knowledge is what earns the right to speak to senior stakeholders and technical champions alike, a principle he traces back to the best advice he ever received in his career.
"The best products reduce friction across roles — BIM managers, project managers, site teams, consultants, owners. If only the technical champion loves it, adoption will always be limited."
Gustavo de Bardeci — Sales Professional, Revisto.
Originally from Argentina, de Bardeci spent approximately one year waiting for his permanent residency visa before relocating to Australia — a country he had never visited before making it his permanent base. Over the following 11 years, he built a career across the full project lifecycle in construction technology. He began in enterprise software at Oracle and IBM in Latin America, serving financial services, utilities, and telecommunications clients. His move into construction tech came through Equinix, followed by roles at Aconex — one of the best-known platforms in the industry — and then NBS (National Building Specification) in the UK, before joining Revisto. His sales career spans both the technical complexity of construction workflows and the broader dynamics of multi-stakeholder enterprise software adoption.
That focus on adoption over feature lists shapes how de Bardeci structures his week. Winning a technical champion is not enough — the goal, as he describes it in the Digital Construction Podcast, is to build momentum across every role that will actually use the product.
The week, in practice, is therefore less about closing and more about mapping: who else needs to be in the room, who influences the decision without making it, and where resistance is likely to appear. This is work that does not show up on a pipeline dashboard but determines whether a deal moves forward — a point de Bardeci makes clear for anyone considering a role in construction tech sales and explored further across episodes of the Digital Construction Podcast.
De Bardeci describes the early experience as very hard and frustrating — particularly because communication is the primary tool in sales, and adapting to a new language and culture in that context demanded significant effort and resilience before credibility could be established.
De Bardeci identifies curiosity, resilience, relationship building, and the ability to work across different stakeholder levels as the core skills required. No single trait is sufficient — the role demands all of them simultaneously.
De Bardeci started his career in enterprise software at Oracle and IBM in Latin America, serving verticals like financial services, utilities, and telecommunications, before relocating to Australia and entering construction technology through Equinix — a transition that proved to be a lasting pivot.
This answer comes directly from an episode of the Digital Construction Podcast. Hear the full conversation with Gustavo de Bardeci on Listenly.
Listen to the episode on Listenly