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Drive and resilience are Nourhan Farhat's make-or-break criteria when evaluating candidates — no exceptions. Her reasoning is unambiguous: skills can always be trained and learned on the job, but the mindset shift toward resilience is extremely difficult to develop later in a career. It is the foundational quality she screens for in every team member she hires.
The distinction Farhat draws is sharp and deliberate. Technical competencies — whatever the role demands — can be built through experience, mentorship, and practice. She has seen it happen repeatedly over her career. What cannot be reliably instilled in someone who does not already carry it is the inner drive to push through difficulty and adapt when things go wrong.
This is not abstract philosophy. It is a filtering principle she applies consistently, as explored in Beyond the Deck. Candidates who demonstrate genuine resilience — through their career history, how they describe setbacks, or how they respond under pressure — clear the foundational bar. Those who do not, regardless of how polished their skillset appears on paper, do not.
Farhat's perspective on hiring is shaped by an unusually broad vantage point. She spent a decade in management consulting — including time at Roland Berger, which she credits as the moment she first understood what consulting was — before joining Kareem as Head of Corporate Strategy and Chief of Staff. She transitioned into the corporate world precisely because she wanted to own outcomes, not just advise on them.
That move exposed her to a different kind of pressure: real P&L responsibility, teams that need to perform under operational stress, and a business environment that demands sustained adaptability. The conviction that resilience outranks skill in hiring comes directly from that experience — not from a framework, but from watching what actually determines who succeeds. This is the context Dorival Bettencourt drew out in this episode of Beyond the Deck.
She has now held the Head of People role at Kareem for four years — originally intended as a temporary arrangement — making her hiring philosophy something she has applied and refined across hundreds of decisions in that time.
"Culture eats strategy for breakfast, lunch, and dinner. Strategies could be great on paper, but unless you really fix the operating model, the incentives, the entire culture of the company, the values of the company, I think that's the make it or break it."
Nourhan Farhat — VP of People, Strategy and Ventures, Kareem.
Farhat began her career as an engineer before pivoting into management consulting, spending ten years in the field — her first exposure to the profession coming through a Roland Berger campus presentation. She joined Kareem initially to lead corporate strategy, later taking on People and Ventures. She is a rare profile: someone who has been both the advisor and the operator, giving her hiring convictions an unusually grounded foundation. Listen to the full conversation in Beyond the Deck.
The quote above — on culture versus strategy — connects directly to how Farhat thinks about hiring. If culture is the real driver of company performance, then who you bring in, and what they are fundamentally made of, matters more than any strategic plan. Resilient, driven people build resilient cultures. The reverse is much harder to engineer. It is a thread Farhat develops at length in this episode.
Kareem designated 2019 as its 'Year of AI' — well before the current wave of AI hype — embedding AI into core systems like ride-hailing demand prediction and dispatching. It was an early, structural commitment, not a reactive one.
When co-founders Mudassir Sheikha and Magnus Olsson started Kareem in 2012, their stated purpose was to simplify and improve the lives of people — and to build an awesome organization while doing it. That purpose continues to shape how Kareem makes operational decisions today.
Farhat points to three structural barriers in Western markets: antitrust and competition laws make it harder to consolidate services under one platform, alongside differing consumer behaviors and regulatory environments that simply do not exist in the same form in markets like Saudi Arabia or China.
The full conversation with Nourhan Farhat — including how she built her career across consulting and the corporate world — is available on Listenly.
Listen to the episode on Listenly