Why did Regina Pasqualone decide to say yes to the Tiny Kitchen Candle Company retail opportunity?

In short

Regina Pasqualone received an email from a buyer who had discovered the candles in one of the local shops and thought they were a great product.

Guest · A Unique Series Finale · Uniquely Small Biz · answer at 5:32

Key takeaways

• Regina Pasqualone received an email from a buyer who had discovered the candles in one of the local shops and thought they were a great product.

Quote to remember

“You don't start a small business and succeed by playing tentatively, by making moves that are marginal. You have to go all in or you're not going in at all.”

The full answer · about 1 min

Regina Pasqualone received an email from a buyer who had discovered the candles in one of the local shops and thought they were a great product. When asked to participate in their local buyer program, she said yes, which helped get her products on the shelves of a major retailer.

Key facts

• 89% of companies that lead with customer experience perform financially better than their competitors
• 63% of customers will pay more for a great experience
• 70% of time on the road at Mike Shirley's old firm before starting Family Pet Health

People, companies and topics mentioned

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• 6:12How often should a small business review and update its insurance coverage?
• 9:07What percentage of companies that prioritize customer experience outperform their competitors financially?
• 22:20What insurance coverage gap exists for home-based businesses according to Selective Insurance?