Why did Sugar Creek Brewing rebrand the Big O can after 10 years, and what design changes were made?
Answered at 0:27 in The Critical Importance of Well-Maintained Draft Lines · Unfiltered Brew
Why did Sugar Creek Brewing rebrand the Big O can after 10 years, and what design changes were made?
The rebrand moved away from a busier design with gears to a cleaner aesthetic that still retained the integrity of the original product. The new can features mountains like Grandfather Mountain and Mount Mitchell, incorporates the Wright Brothers logo since Sugar Creek recently rolled out in the Outer Banks, and shifted from a glossy to a matte finish to work better with modern LED-lit grocery store displays. Eric and Joe designed the can themselves through several iterations and added a blood orange contrast to better reflect the actual flavor profile of the beer.
Full answer and detailsRead the whole answer, key facts and every other question from this episode
In short
The rebrand moved away from a busier design with gears to a cleaner aesthetic that still retained the integrity of the original product.
Eric Flanagan, Brewery Founder at Sugar Creek Brewing Company · The Critical Importance of Well-Maintained Draft Lines · Unfiltered Brew · answer at 0:27
Key takeaways
- The rebrand moved away from a busier design with gears to a cleaner aesthetic that still retained the integrity of the original product.
Quote to remember
“When you've got a bestseller and you know it's the bread and butter of your company, anytime you think about changing a color or a pack tech or a gloss or a semi coat it's just scary.”
— Eric Flanagan
The full answer · about 4 min
The rebrand moved away from a busier design with gears to a cleaner aesthetic that still retained the integrity of the original product. The new can features mountains like Grandfather Mountain and Mount Mitchell, incorporates the Wright Brothers logo since Sugar Creek recently rolled out in the Outer Banks, and shifted from a glossy to a matte finish to work better with modern LED-lit grocery store displays. Eric and Joe designed the can themselves through several iterations and added a blood orange contrast to better reflect the actual flavor profile of the beer.
Key facts
- Sugar Creek Brewing Company: 10th year of operation
- Canning plate cost: $1,500 to $2,000 per plate
- Big O represents approximately 60% of Sugar Creek's volume in stores
- Sugar Creek lost approximately $35,000 in missing branded glassware in its first year
- Belgian wit beer recipe dates back to the 1500s