What is the Big Hazy O blend at Sugar Creek Brewing and how is it produced?
Answered at 4:40 in The Critical Importance of Well-Maintained Draft Lines · Unfiltered Brew
What is the Big Hazy O blend at Sugar Creek Brewing and how is it produced?
The Big Hazy O is a blended beer created by combining the Big O blood orange ale with the Unlimited Juice hazy IPA in a 50-50 ratio. The idea originated from customers in Sugar Creek's tap room who would blend the two beers themselves. In production, they take a fresh Big O and a fresh hazy and blend them 50-50 before canning, allowing customers to get the same tap room experience in a can. Reviews for the commercially blended version have been even better than each beer on its own, demonstrating the one-plus-one-equals-three concept.
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In short
The Big Hazy O is a blended beer created by combining the Big O blood orange ale with the Unlimited Juice hazy IPA in a 50-50 ratio.
Eric Flanagan, Brewery Founder at Sugar Creek Brewing Company · The Critical Importance of Well-Maintained Draft Lines · Unfiltered Brew · answer at 4:40
Key takeaways
- The Big Hazy O is a blended beer created by combining the Big O blood orange ale with the Unlimited Juice hazy IPA in a 50-50 ratio.
Quote to remember
“When you've got a bestseller and you know it's the bread and butter of your company, anytime you think about changing a color or a pack tech or a gloss or a semi coat it's just scary.”
— Eric Flanagan
The full answer · about 6 min
The Big Hazy O is a blended beer created by combining the Big O blood orange ale with the Unlimited Juice hazy IPA in a 50-50 ratio. The idea originated from customers in Sugar Creek's tap room who would blend the two beers themselves. In production, they take a fresh Big O and a fresh hazy and blend them 50-50 before canning, allowing customers to get the same tap room experience in a can. Reviews for the commercially blended version have been even better than each beer on its own, demonstrating the one-plus-one-equals-three concept.
Key facts
- Sugar Creek Brewing Company: 10th year of operation
- Canning plate cost: $1,500 to $2,000 per plate
- Big O represents approximately 60% of Sugar Creek's volume in stores
- Sugar Creek lost approximately $35,000 in missing branded glassware in its first year
- Belgian wit beer recipe dates back to the 1500s