What happened when Tilray acquired Ten Barrel Brewing?
Answered at 18:30 in Cracking Open a 10-Year Old Beer · Unfiltered Brew
What happened when Tilray acquired Ten Barrel Brewing?
Tilray, a cannabis company, acquired Ten Barrel Brewing. Within a year of the acquisition, Tilray announced layoffs and eliminated the entire innovation team at Ten Barrel. This was particularly significant because Ten Barrel's employees, including award-winning brewmaster Tanya Ewing, had been excited about the new ownership opportunity away from AB InBev, only to face job cuts shortly after.
Full answer and detailsRead the whole answer, key facts and every other question from this episode
In short
Tilray, a cannabis company, acquired Ten Barrel Brewing.
Eric Flanagan, Brewery Founder at Sugar Creek Brewing Company · Cracking Open a 10-Year Old Beer · Unfiltered Brew · answer at 18:30
Key takeaways
- Tilray, a cannabis company, acquired Ten Barrel Brewing.
Quote to remember
“If you make one hiccup or glitch, it's hard to make that profit. You have to put a lot of cans of beer out.”
— Eric Flanagan
The full answer · about 1 min
Tilray, a cannabis company, acquired Ten Barrel Brewing. Within a year of the acquisition, Tilray announced layoffs and eliminated the entire innovation team at Ten Barrel. This was particularly significant because Ten Barrel's employees, including award-winning brewmaster Tanya Ewing, had been excited about the new ownership opportunity away from AB InBev, only to face job cuts shortly after.
Key facts
- Tilray announced Ten Barrel Brewing layoffs eliminating entire innovation team in 2024
- Bud Light sales declined nearly 20 percent following social media influencer endorsement scandal
- Sugar Creek Brewing Company operates in over 30,000 square feet of space
- Sugar Creek Brewing Company is the fifth largest brewery in Charlotte, North Carolina
- Ten Barrel Brewing shifted from AB InBev ownership to Tilray cannabis company ownership in year prior to layoff announcement