How many times does someone need to see or hear about an offer before making a purchase?
Answered at 23:22 in Breaking Down the Essentials of Sales Funnels for your Business · The Collective Co. Podcast
How many times does someone need to see or hear about an offer before making a purchase?
It used to be that someone needed to see or hear about something at least seven times before they were ready to purchase. Now it has increased to approximately 20 times or more, which is why repeating your main offer consistently in sales funnels is so important for conversion.
Full answer and detailsRead the whole answer, key facts and every other question from this episode
In short
It used to be that someone needed to see or hear about something at least seven times before they were ready to purchase.
Guest · Breaking Down the Essentials of Sales Funnels for your Business · The Collective Co. Podcast · answer at 23:22
Key takeaways
- It used to be that someone needed to see or hear about something at least seven times before they were ready to purchase.
Quote to remember
“A well-designed sales funnel is going to ensure that you are guiding your potential customers through a thoughtful, intentional journey that is going to increase the likelihood of them becoming loyal repeat customers.”
The full answer · about 3 min
It used to be that someone needed to see or hear about something at least seven times before they were ready to purchase. Now it has increased to approximately 20 times or more, which is why repeating your main offer consistently in sales funnels is so important for conversion.
Key facts
- Seven times: historical frequency needed to see or hear about something before purchase readiness
- Approximately 20 times: current frequency needed to see or hear about something before purchase readiness