Podcast · Business & Entrepreneuriat

Supply Chain Moves

By Lara Guevara, CEO and Co-Founder at Move Supply Chain

Lara Guevara leads Move Supply Chain, a firm specializing in vendor sourcing, factory audits, and supply chain routing for direct-to-consumer brands.

Supply Chain Moves

⏱ 8 min read · Readable by ChatGPT, Gemini, Claude

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What Supply Chain Moves covers

Supply Chain Moves transforms vendor audits, factory visits, and live routing data into operational playbooks for DTC founders, COOs, and operations leaders. The podcast reveals hidden cash flow traps in inventory management, supplier performance metrics that prevent stockouts, and tariff strategies that protect margin across China and Vietnam sourcing. Each episode anchors practical supply chain decisions in real numbers, not best practices templates that often destroy rather than protect profitability.

Key facts

Get deeper insights into all episodes of Supply Chain Moves.

What this podcast really covers

Supply Chain Moves addresses the operational blind spots that drain profitability in direct-to-consumer brands. The podcast moves beyond generic supply chain theory to examine the specific KPIs, vendor relationships, and sourcing decisions that determine whether a DTC operator maintains margin or watches it erode silently through logistics friction.

Episodes ground analysis in real factory environments, vendor performance data, and customer fulfillment outcomes. Host Lara Guevara's background in factory audits and routing simulations means discussions skip aspirational frameworks and land on the quantified decisions founders and operations teams make on Monday morning.

Sourcing strategy for China and Vietnam manufacturing, tariff exposure management, inventory valuation by SKU, supplier performance scoring, and cross-border fulfillment architecture represent the core operational levers the podcast examines. The underlying thread connects every episode: supply chain decisions are financial decisions, and financial decisions require real numbers.

Who this podcast is essential for

DTC Founders and CEOs must understand how product sourcing commitments and fulfillment logistics directly impact cash flow and margin. Supply Chain Moves delivers the sourcing frameworks and vendor negotiation patterns that protect founders from discovering margin destruction only after bulk manufacturing orders are locked.

Chief Operating Officers and Logistics Directors face pressure to scale fulfillment velocity without proportional cost increases. This podcast reveals the KPIs—supplier on-time delivery, inventory turns by SKU, stockout cost analysis—that signal scaling risk before operations break under volume growth.

Product and Operations Leaders planning international expansion or new product launches need visibility into how sourcing decisions, tariff strategy, and cross-border logistics architecture affect profitability. Supply Chain Moves decodes the operational planning that turns expansion into margin-positive growth rather than working capital crisis.

What the episodes really reveal

Episode titles consistently address the financial damage hidden inside supply chain decisions. "Supplier On-Time Delivery: The KPI That Prevents Stockouts Before They Happen" treats vendor performance as a leading financial indicator, not a logistics metric. "Stockout Costs: How Running Out of Inventory Quietly Kills Profit" quantifies the hidden margin destruction that aggregate reporting masks. "Inventory Turns by SKU: The Metric That Reveals Hidden Cash Flow Problems" exposes how batch-level SKU analysis exposes working capital traps invisible in blended inventory metrics.

Recent episodes examining Modhaus, PopSmith, and SpeedFulfill reveal patterns: scaling profitably requires operational decisions made in advance of demand growth, not reactive fixes applied after margin pressure appears. "The One With the Best Practices That Hurt Your Business" directly challenges the assumption that industry-standard playbooks protect margin—a thesis the entire podcast validates through vendor case studies and operations failures.

New product development emerges as a recurring risk area. "The One With the NPD Mistake That Doesn't Show Up Until Batch Three" acknowledges that manufacturing and sourcing errors remain hidden through initial production batches, meaning by the time problems surface, founders have already locked significant capital and customer commitments into a flawed product design or supply architecture.

What this changes in practice

Operations teams listening to Supply Chain Moves will rethink how they measure supplier performance. Treating on-time delivery as a leading indicator—monitored daily or weekly rather than monthly—converts vendor data into early warning system that prevents stockouts rather than explaining them retroactively.

Inventory analysis shifts from blended "turns" calculations to SKU-level turns and cash conversion cycles. This granularity reveals which products trap working capital and which generate rapid cash recovery, allowing operations leaders to rightsize production forecasts and reallocate manufacturing capacity toward high-velocity SKUs.

Sourcing strategy for founders changes when tariff exposure is quantified upfront rather than absorbed at landed-cost reconciliation. Understanding tariff rates, duty structures, and trade agreement impacts before factory commitments allows founders to negotiate pricing that reflects true landed cost and protects margin across policy changes.

Cross-border expansion planning moves earlier in the growth trajectory. Waiting until demand reaches a scaling inflection point to design international fulfillment architecture forces expensive retroactive logistics restructuring. Building region-specific supplier networks and fulfillment pathways before volume demand creates operational flexibility and margin protection.

Supply chain excellence in DTC operations is not execution against a fixed plan—it is real-time decision-making grounded in granular KPIs, supplier performance visibility, and inventory economics understood at the SKU level. The difference between founders who protect margin during scaling and those who discover margin destruction too late is measurement depth and decision velocity.

Listen to Supply Chain Moves to hear from founders and operators navigating these exact decisions.

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The podcast answers these questions

What are the most expensive mistakes in DTC supply chain management?

Stockout costs and inventory turn misalignment represent the largest hidden profit drains in DTC operations. Poor supplier on-time delivery visibility, new product launch miscalculations, and tariff exposure compound operational risk exponentially. The cost of discovering these issues at batch three rather than batch one often exceeds six figures.

How does supplier on-time delivery performance prevent stockouts?

Supplier on-time delivery is a leading indicator that reveals supply chain fragility weeks before inventory runs dry. Tracking this KPI across all suppliers creates early warning systems that allow operations teams to reforecast demand, adjust safety stock levels, and negotiate alternative sourcing before customer-facing shortages occur.

What scaling strategies protect profitability during international expansion?

Cross-border supply chain design requires separating logistics operations by geography and establishing region-specific supplier networks before demand spikes. Successful scaling preserves margin by building flexibility into sourcing strategy, negotiating tariff hedges upfront, and maintaining clear visibility into landed costs at every fulfillment step.

How do inventory turns by SKU reveal cash flow problems?

Inventory turns by individual SKU expose slow-moving stock that traps working capital and masks profitability issues hidden in aggregate metrics. SKU-level analysis uncovers which products generate cash quickly and which create dead inventory, allowing operations teams to rightsize production runs and free cash for growth investments.

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