Your Next Dollar: Money Management for High Earners
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Answer extracted from the Your Next Dollar: Money Management for High Earners podcast — listen to the full episode below.

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Should RSUs be counted as real income for high earners?

RSUs are W-2 income taxed when they vest, not optional bonuses or deferred compensation—they should be treated exactly like a cash bonus. For high earners, RSU vesting can represent an additional $40,000 to $150,000 of annual income, and failing to account for them in income calculations opens the door to catastrophic tax surprises.

The critical insight here is that RSUs represent real money hitting your pocket. When your grant vests, the IRS considers it ordinary income. Yet many high earners mentally separate RSUs from their true income, treating them as a lucky windfall rather than a core component of their earnings profile. This mindset gap leads directly to underestimating tax liability and overspending against phantom income.

As Ryan explains in the podcast, high-income couples can end up with unexpected six-figure tax bills if they don't factor RSU vesting into their quarterly tax planning and withholding strategy. If you're earning $1 million+ annually and a significant portion comes from RSUs, ignoring them as a distinct income stream is a financial blind spot.

Why RSU vesting reshapes your tax picture

The mechanics are straightforward: your employer grants you RSUs, they vest over a schedule (often four years), and on each vesting date, you owe income tax on the market value at that moment. That tax obligation is independent of whether you sell the shares. You could hold the stock for appreciation, but the income tax bill arrives anyway—an important distinction from capital gains.

For someone earning $100,000 in base salary and $80,000 in vesting RSUs annually, their true income is $180,000, not $100,000. Tax withholding, 401(k) contribution limits, and estimated quarterly tax payments all hinge on this reality. Omit the RSU piece, and you're planning for only 55% of your actual income.

"You are your own business owner, even if you are a W-2 employee in that you are selling your time and your energy and your expertise and you should sell it to the highest bidder."

Ryan — Financial Advisor specializing in net worth tracking and tax optimization for high-income clients. Ryan works directly with affluent professionals to structure their compensation, manage RSU taxation, and prevent the kind of unexpected tax bills that commonly plague tech workers and executives who treat RSUs as passive income rather than active W-2 earnings.

The deeper principle Ryan articulates is that high earners must adopt a business owner's mindset. Your RSU compensation is part of your negotiated total package, and it deserves the same rigorous accounting as any business line item. A deeper discussion in the episode reveals that many high-earners are surprised to learn how much tax optimization opportunity they've left on the table by not treating RSUs as a distinct income bucket worthy of strategic tax planning.

Key takeaways

See also

What is the biggest lever for building wealth according to financial advisors?

Income is probably the biggest lever in terms of building wealth. High-income earners should think of themselves as business owners selling their time, energy, and expertise to the highest bidder.

What percentage of gross income should housing costs represent?

Housing should be below 30% of your gross income. Keeping housing costs low as a percentage of income opens up capacity for other spending and savings.

How should someone think about depreciating assets like cars when calculating net worth?

For people just getting started, include depreciating assets like cars at their Kelly Blue Book value to build momentum and have a complete financial picture.

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