How does Erik Sebok use AI agents to keep a communication strategy alive every single day?
Erik Sebok transforms his finished communication strategies into dedicated AI agents that serve as persistent memory holders — keeping context, audience profiles and strategic priorities alive across every new task. Instead of starting from scratch each time, he calls on these agents as standing partners. For a leadership message, he runs one agent focused on strategic alignment and a second focused on authentic voice, creating a productive tension that keeps him firmly in control of every final decision.
The practical impact is measurable. Before this approach, refining a single leadership message could require around 20 rounds of back-and-forth. With AI agents holding the full strategic context, that number dropped to roughly 1. The agent doesn't replace Erik's judgment — it holds the brief so that he never has to re-explain the situation, the audience, or the priorities when he sits down to work, whether that's at 9am or at 5am, when he sometimes begins his day.
This practice is the product of nearly two years of deliberate experimentation. Erik's prompts evolved from two lines at the start to four or five hundred words — not because he writes more, but because each agent now carries a fully contextualised brief that makes every subsequent interaction sharper. He isn't using AI to go faster; he's using it to go deeper, as he explains in detail in the episode on Unprompted: Real AI in IC.
"I don't want to do the same old things just faster. I want to do a better job. Time saving is not really on my agenda — I don't think I've saved a single minute reusing AI because I just put everything back into the work."
— Erik Sebok, Internal Communications Professional
Erik Sebok has spent approximately 14 years working in internal communications, building expertise across strategy, leadership communication, content development and change management. His work focuses on helping organisations navigate complexity through clear, credible messaging — particularly at the leadership level, where the stakes for authenticity are highest.
For close to two years, he has dedicated a significant share of his professional practice to understanding how generative AI can serve as a genuine strategic partner — not a shortcut. Where many practitioners use AI to produce drafts faster, Erik's approach is fundamentally different: he invests the time saved back into the quality and depth of the work itself.
He is recognised on LinkedIn for sharing concrete, real-world case studies drawn directly from his day-to-day practice — a habit that has made his perspective one of the most grounded and practitioner-tested voices in the internal communications field when it comes to AI adoption. His willingness to document what actually works (and what doesn't) is precisely what gives his methodology credibility on this topic.