What is Apex Digital's Apex Invest platform, and what scale has it reached?
Apex Invest is a marketplace built by Apex Digital to connect fund managers with new types of investors. As of the episode's recording, the platform lists over 100 funds and hosts approximately $40 trillion of allocated capital — figures cited by Tom Bennett, who attributed them to the platform's product manager, Nicholas.
The platform is specifically designed to give fund managers white-labeled access to the wealth channel — the segment of the market that is actively demanding private market products. Rather than building distribution from scratch, fund managers can use Apex Invest as a ready-made infrastructure layer to reach a broader and more diverse investor base. The platform's scale — $40 trillion in allocated capital — reflects the depth of that existing investor network and positions Apex Invest as a meaningful entry point for managers seeking distribution beyond their traditional channels.
The platform sits within a broader strategic logic articulated throughout the episode: distribution is the defining challenge for private market products. As tokenization opens up new asset classes to new investor types, the bottleneck shifts from product creation to product access. Apex Invest is Apex Digital's direct answer to that bottleneck. You can explore the full conversation and the survey data behind it on The Single Source on Listenly.
"Distribution is king. Everything we do is actually all about distribution — whether that's distribution onto a chain or multiple chains, distribution to a centralized digital venue, a decentralized digital venue, or to an aggregator."
— Tom Bennett, Global Head of Fintech, Apex DigitalAbout Tom Bennett
Tom Bennett
Global Head of Fintech · Apex Digital
Tom Bennett serves as Global Head of Fintech at Apex Digital, the technology and innovation arm of the Apex Group. In this role, he leads the firm's fintech strategy and represents Apex Digital in external conversations on digital assets, tokenization, and distribution infrastructure for fund managers. In the episode, Bennett was interviewed alongside Angie Walker, Global Head of Commercialization for Apex Digital, by host Brian, in connection with a major tokenization survey produced in partnership with Mergermarket. The survey covered 100 senior managers across the Americas, EMEA, and APAC, with assets under management ranging from $500 million to $5 billion — making it one of the more comprehensive practitioner snapshots of real-world tokenization adoption to date. Bennett's commentary on Apex Invest reflects a distribution-first philosophy: his view is that the primary constraint on tokenized private market products is not technology or regulation, but access to the right investor channels. His citation of Apex Invest's scale — more than 100 funds listed, approximately $40 trillion in allocated capital — directly substantiates Apex Digital's position as a platform-level player in this space.
See also
Apex Digital is tokenizing a diverse range of assets including real estate, private credit, venture capital, hedge funds, and SPVs. Angie Walker notes that emerging categories are also gaining significant traction on the platform.
Among the 100 senior managers surveyed, 42% cited broadening investor access as the primary driver for tokenization, placing it far ahead of improved liquidity and other operational benefits.
Angie Walker states that $124 trillion will be passed down through the generations over the coming two decades. She argues this will drive demand for tokenized assets, as younger investors show far greater appetite for digital and private market products than the traditional fund investor base.