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Alex Honnold lived in a van throughout his early 20s to 30s, spending his days reading books and climbing — no drinking, no partying. His lifestyle was so stripped back that teammates nicknamed him "the monk." A single North Face sponsorship, worth roughly $10,000 a year, was all he needed to sustain it.
Honnold's asceticism was not circumstantial — it was a conscious choice. He had no interest in alcohol or the social rituals most people his age treated as default. On at least one climbing trip, fellow climbers started calling him "the monk," a nickname that stuck precisely because it fit so well.
His days had an almost monastic structure: climb, read, sleep in the van, repeat. As Honnold explains in The Diary Of A CEO with Steven Bartlett, this was not deprivation — it was clarity. When your needs are that small, you do not need much money, and you do not need much from the world beyond the next wall.
His first major sponsorship through The North Face paid approximately $10,000 annually. For most people that figure would represent a severe constraint. For Honnold, living out of a van with no rent, no bar tabs, and no consumer habits to feed, it was sufficient — and then some.
This is a detail worth sitting with. The man who would go on to free solo El Capitan in Yosemite — a feat documented in the Oscar-winning Netflix film Free Solo — was building his entire foundation during years of radically low overhead. The sponsorship covered fuel, food, and gear. Nothing else was required. This context is explored further in this episode of the podcast.
It also points to something important about the economics of obsession. Honnold was not trading his time for money — he was engineering a life where money almost ceased to matter. The van was not a sacrifice; it was the vehicle (literally) that made five days a week of climbing, every week for decades, structurally possible.
"There's no hack. You just get really freaking scared over and over for so long. And eventually it's not that scary anymore. But that's a very enduring way to overcome your fear."
Alex Honnold — Professional Rock Climber.
Honnold is best known for free soloing El Capitan in Yosemite, a feat he completed after approximately nine years of preparation and around 60 ascents of the wall via different routes. His first major free solo was Half Dome in 2008. He has been climbing five days a week for 30 years. His early career was funded by a North Face sponsorship of roughly $10,000 per year — earned while living full-time in a van. The full conversation is available on The Diary Of A CEO with Steven Bartlett.
That quote — about fear, repetition, and the slow erosion of what once felt impossible — maps cleanly onto how Honnold approached his entire lifestyle. He did not avoid discomfort; he structured his life so that the only discomfort he faced was the one that made him better at climbing. Everything else was removed. Steven Bartlett draws this thread out clearly across the episode.
Honnold describes scouting each individual section of a climb with ropes before attempting a free solo, checking every transition between different segments to build complete familiarity — leaving nothing to chance before committing without protection.
Honnold's first year of sponsorship through The North Face paid him approximately $10,000 — which he considered more than enough, since he was living in his van and had almost no fixed expenses to speak of.
Honnold free soloed Half Dome in 2008 with what he describes as bare minimum preparation, admitting he barely knew how to get ready for it. He got off route during the climb, facing an extremely dangerous situation above a 1,700-to-1,800-foot drop at the crux ledge.
This answer comes from an episode of The Diary Of A CEO with Steven Bartlett. Listen to the full conversation with Alex Honnold on Listenly.
Listen to the episode on Listenly