Answer extracted from the The Conference Room with Simon Lader podcast — listen to the full episode below.
Technology sprawl is not a personal failing—it's a natural byproduct of business growth. The solution is assigning explicit accountability to a single owner (typically a finance or operations manager) who conducts annual software audits and quarterly reviews to track licenses, costs, usage, and feature changes across all departments.
As organizations scale, tools accumulate without governance. Growing businesses often end up with 30 to 50 different software platforms layered on top of each other, many running parallel to existing systems or purchased for features that emerge months or years after initial deployment.
The challenge intensifies because software vendors regularly roll out new capabilities. A tool purchased three to six years ago may now include 10 additional features that no one in the organization knows about—duplicating functionality already licensed elsewhere or solving problems the team thought they needed a separate tool to address.
The first step is to establish a clear organizational chart with defined roles and responsibilities. This isn't about blame; it's about clarity. Someone needs to own the software ecosystem across all departments, seeing patterns that individual teams miss because they operate in silos.
This owner is typically a finance manager or operations manager—someone who already has visibility across departments and understands both spending and operational workflow. They become the single point of accountability, preventing duplicate purchases and ensuring tools align with actual business needs. As discussed in the episode, this structural clarity transforms tech from a cost center chaos into an auditable operational layer.
Accountability requires two distinct audit rhythms. The annual stock-take is comprehensive: audit every software subscription, license agreement, cost, and actual usage across the entire organization. This baseline reveals redundancy, unused tools, and opportunities to consolidate platforms.
The quarterly check is lighter but critical. It reviews whether new software has been purchased, what features or changes have occurred in existing tools, and whether usage patterns have shifted. This prevents the three-to-six-year drift where a tool evolves silently and the organization doesn't realize it's solving problems already addressed elsewhere.
Val Coyne emphasizes in this discussion that without this rhythm, organizations default to reactive firefighting—discovering redundancy only when budgets balloon or integration attempts fail.
"Technology always, always, always comes last. Typically, first comes process, second comes people, and third comes technology."
Val Coyne — Systems and Technology Strategist, Digital Transformation Advisory Consultancy. Val began her career in hospitality, managing a family restaurant in Italy and later a chain of restaurants, bistros, bars and bakeries in Australia's Sunshine Coast. She transitioned into technology as a founding member of a startup building software for the disability sector, where she learned to build systems in growing companies. She now works with C-suite executives and COOs to align technology, people, and process.
This principle directly informs the responsibility framework. Technology audits fail when organizations treat them as IT problems rather than operational and financial governance issues. The finance or operations owner isn't building or configuring systems—they're ensuring the organization has visibility and control over what's actually running, at what cost, and whether it's serving its original purpose.
The quarterly check also surfaces another layer: Has a tool added new features that the team didn't know existed? If Salesforce, Xero, or Google Drive rolled out an integration or capability that month, does it eliminate the need for a separate tool the organization is also paying for? This pattern recognition only happens with structured review cycles, not ad hoc complaints.
First, establish where you are in your growth journey—startup, grow up, scale up, established, or hyper growth. Match your tools to that stage; for example, what works for a three-person startup won't serve a scaling organization effectively.
If you start from technology alone, you replicate exactly what you're doing today with software and call it automation, but you haven't truly become more efficient or improved your business outcomes.
Digital transformation is the process of digitizing your business and taking a step back to examine your operations—for example, identifying if a process can be eliminated entirely, not just automated.