Answer extracted from The Boulos Beat: A Commercial Real Estate Podcast — listen to the full episode below.
What misconceptions do developers hold about the barriers to historic preservation projects?
The biggest misconception is that heavy, insurmountable barriers block preservation projects. Preservation is far less restrictive than developers often assume, and there are numerous creative solutions available. When people understand the real value of historic preservation, they can meaningfully alter and improve properties while protecting the elements that matter most.
Developers frequently overestimate the constraints they'll face when working with historic buildings. This fear often stems from outdated assumptions about preservation rules and a lack of familiarity with how modern preservation actually works. Julie Gondzar, Director of Development at Greater Portland Landmarks, emphasizes that preservation should not be as scary as it appears.
The reality is that flexibility and creativity exist within preservation frameworks. Many projects that initially seem impossible become feasible once developers sit down with preservation professionals and understand what truly must be preserved versus what can be modified. The distinction matters enormously—and it's often a difference between a project's success and its abandonment.
In practice, this means developers can improve building systems, update interiors, add modern amenities, and even expand or reconfigure spaces, provided they preserve the character-defining features that give the building its historic significance. The key is early collaboration. As Gondzar discusses in this episode, Greater Portland Landmarks has shifted from confrontational approaches to proactive partnerships with developers, recognizing that shared goals produce better outcomes.
From Fear to Opportunity
Many developers approach historic buildings with the assumption that preservation requirements will cripple their project timeline, budget, or vision. This misconception creates an unnecessary barrier that often exists primarily in the developer's mind, not in the actual preservation guidelines. When barriers are real, they are almost always surmountable through dialogue and creative problem-solving.
The examples are numerous. A building's exterior façade might need protection, but the interior can be radically reimagined. Structural elements that define the building's character must be maintained, but systems, finishes, and layouts can change entirely. Gondzar's insights from Greater Portland Landmarks reveal how many developers discover these opportunities only after direct conversation with preservation advocates who can translate abstract "rules" into concrete possibilities.
"Success ultimately comes from collaboration. I believe that if you want a good result at the end of the day, collaboration is key."
Julie Gondzar — Director of Development at Greater Portland Landmarks, an organization founded in 1964 in response to the demolition of Union Station. Gondzar joined Greater Portland Landmarks in January 2025 after relocating from Wyoming, where she co-founded Snowy Elk Coffee Company and worked across the public and private sectors. She holds a master's degree from Plymouth State University and brings a background in science and water resource management to her current role championing historic preservation in southern Maine.
The shift from adversarial to collaborative relationships has opened doors that earlier approaches had locked shut. When preservation professionals engage developers early—before plans are finalized—solutions emerge that satisfy both historic integrity and modern development goals. This early-stage collaboration prevents costly redesigns and demonstrates that preservation and viable development are not mutually exclusive.
See also
How does historic preservation contribute to a city's economic development and quality of life?
Preservation brings in people, keeps the economy strong, and attracts businesses and residents. People want to visit and live in places with historic character and architectural heritage.
What is the role and public access situation of the Portland Observatory on Munjoy Hill?
Greater Portland Landmarks is the steward of the Portland Observatory, which is owned by the City of Portland. The observatory is open May through October and serves thousands of visitors every year.
How should preservation organizations balance advocacy with collaboration when engaging developers on historic buildings?
Greater Portland Landmarks has shifted from being confrontational to being proactive and collaborative. The organization now seeks to get a seat at the table early in development conversations to find mutually beneficial solutions.