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What is the most popular product category at Wicked Wanda's?
Lubricant is the single most purchased product at Wicked Wanda's — Madeline Dorian calls it "the center of your sex chest." Libido products for men form a strong second category, with a natural honey-based product called Buffbard standing out as a consistent customer favorite.
Lube first — and it's not even close
When Madeline Dorian talks about what actually sells at Wicked Wanda's, lubricant comes up immediately and without hesitation. It's not a niche item or an afterthought — it's the top of the list. Dorian frames it not just as a product but as a foundational wellness tool, something that belongs in every person's intimate routine.
This perspective reflects the store's broader educational mission. As explored in Cliterally Obsessed, the conversation around lube goes well beyond novelty — it's about comfort, accessibility, and real-world use across all life stages. The store even carries Fuck Water hybrid lubricant in a 4-liter format, a signal of just how central lube is to Wicked Wanda's inventory.
Brands like Sutil and Uber Lube are among the named options stocked at the store, each serving different needs in terms of texture, longevity, and compatibility with toys or latex.
Buffbard and the men's libido category — a quieter but significant shelf
The second major category is libido products for men. It's a segment that often flies under the radar in conversations about intimate wellness, but at Wicked Wanda's it represents meaningful foot traffic. Buffbard, a natural honey-based product, is the standout here — a customer favorite that Dorian singles out by name.
The fact that this category performs so well speaks to the store's genuinely inclusive approach. Dorian and her team don't cater to one demographic — a point that Madeline Dorian develops directly in this episode of Cliterally Obsessed, where she explains how the store has evolved to serve a wide range of customers, including men who might otherwise feel out of place in a pleasure shop.
"I started working in the store in an official capacity and I just fell in love. I fell in love with the customers, the conversations, and then the whole entrepreneurship side as well."
Madeline Dorian — Sex educator and entrepreneur, co-owner of Wicked Wanda's.
Dorian brings over 13 years of experience in the intimate wellness industry, spanning retail, product development, manufacturing, wholesale, education, and event creation. She studied sexuality studies at Concordia University and has received hands-on training from leading brands. She consults with both individual clients and healthcare professionals, and co-runs Wicked Wanda's alongside her mother, who originally founded the store. Madeline began working there in an official capacity at age 19 — and never looked back.
That depth of experience shapes exactly how Dorian frames product recommendations. She's not guessing at what customers need — she's drawn from thousands of real conversations over more than a decade. The full context of that expertise comes through in the Cliterally Obsessed episode dedicated to sex toys and lube.
Host Lisa Flanders and co-host Dr. Rebecca Chase bring their own clinical lenses to the conversation — pelvic floor physiotherapy and obstetrics/gynecology respectively — which grounds Dorian's retail experience in a genuinely useful medical framework. The result is one of the more practical conversations about intimate product categories available in podcast form. It's the kind of exchange that Cliterally Obsessed consistently delivers.
See also
What workshops and events does Wicked Wanda's offer and what do they cost?
Wicked Wanda's hosts a wide range of workshops including Kink 101, Tantric Touch, Thai massage for couples, and a monthly support group for dominants and submissives held at the beginning of each month. Fees range from $15 to $100 depending on the event.
What makes Wicked Wanda's different from other adult stores?
Wicked Wanda's is modeled after the feminist sex shop movement that emerged in the 1970s as a response to the lack of stores catering to women and queer communities — prioritizing education, inclusion, and a shame-free environment over standard retail.
What is the origin story of Wicked Wanda's pleasure shop?
Madeline's mother was originally a residential realtor who transitioned to commercial real estate before becoming fed up with the hustle culture of that industry — and ultimately opened Wicked Wanda's as a community-focused pleasure and educational space.
Key takeaways
- Lubricant is Wicked Wanda's #1 best-selling category — Dorian positions it as a wellness essential, not a novelty.
- The store stocks lube in multiple formats and brands, including Sutil, Uber Lube, and Fuck Water (available in a 4-liter size).
- Men's libido products are a significant second category, with the natural honey-based Buffbard standing out as a top seller.
- These sales patterns reflect over 13 years of real customer conversations — Dorian's recommendations are grounded in direct retail experience, not theory.
The full conversation with Madeline Dorian — covering lube formulas, product categories, and the reality of what people actually buy — is available now.
Listen to the episode on Listenly