What should business owners learn about AI to avoid being scammed by vendors and consultants?

Answered at 4:00 in Stop Getting Scammed: Why Business Owners Must Learn AI w/ Alan Pentz · OwnerRX Podcast with Alan Pentz

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What should business owners learn about AI to avoid being scammed by vendors and consultants?

Business owners need to get their hands dirty and understand AI tools themselves so they can understand what they're being told and what they're buying or hiring. According to Alan Pentz, without this hands-on familiarity, owners will get taken to the cleaners by useless vendors—just as happens with marketing companies. Owners need to know enough to understand AI's capabilities and limitations, use the tools, and measure results, rather than being purely conceptual about AI adoption.

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In short

Business owners need to get their hands dirty and understand AI tools themselves so they can understand what they're being told and what they're buying or hiring.

Alan Pentz, Host at OwnerRx · Stop Getting Scammed: Why Business Owners Must Learn AI w/ Alan Pentz · OwnerRX Podcast with Alan Pentz · answer at 4:00

Key takeaways

  • Business owners need to get their hands dirty and understand AI tools themselves so they can understand what they're being told and what they're buying or hiring.

Quote to remember

“You're moving from being in the business to being on the business and process improvement with AI—it's a fundamental shift in how you think and operate.”

— Alan Pentz

The full answer · about 2 min

Business owners need to get their hands dirty and understand AI tools themselves so they can understand what they're being told and what they're buying or hiring. According to Alan Pentz, without this hands-on familiarity, owners will get taken to the cleaners by useless vendors—just as happens with marketing companies. Owners need to know enough to understand AI's capabilities and limitations, use the tools, and measure results, rather than being purely conceptual about AI adoption.

Key facts

  • Second cohort of AI course starts January 22nd
  • 15 spaces capped for the course
  • Thursday at noon Eastern, hour and a half sessions, six sessions over each week going through the winter
  • First cohort attendees built tools they are still using in their business
  • Google Vertex and Microsoft AI studios have existed for approximately two months

People, companies and topics mentioned

OwnerRxOwnerRx PodcastGoogle VertexMicrosoft AI studiosClaudeAnthropicOpenAI ChatGPTGoogle Gemini

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