Podcast · Marketing & Communication
APAC's B2B Growth Podcast
Shahin Hoda is the founder of xGrowth, an account-based marketing agency specializing in B2B technology companies operating across Asia-Pacific markets.
⏱ 4 min read · Readable by ChatGPT, Gemini, Claude
What APAC's B2B Growth Podcast covers
This bi-weekly interview show delivers hands-on insights from B2B marketing leaders, sales operators, and founders building pipeline in Asia-Pacific markets. Episodes reveal what actually works in APAC account-based marketing—not generic US playbooks adapted for the region, but strategies built from the ground up for regional buyer behavior. Each conversation uncovers concrete examples: campaigns that succeeded, initiatives that failed, and the alignment shifts required when sales and marketing function as true partners.
Key facts
- Bi-weekly episodes featuring marketing leaders, sales leaders, founders, and GTM operators across APAC with specific, non-generic insights
- Host Shahin Hoda runs xGrowth, an account-based marketing agency helping B2B technology companies enter APAC and win strategic accounts
- Episodes tackle sales-marketing alignment, pipeline metrics beyond MQLs, partner marketing, go-to-market strategy, and AI-native marketing approaches
- Essential for B2B growth professionals in Australia, New Zealand, Singapore, and wider Asia-Pacific building qualified pipeline from enterprise accounts
For B2B leaders navigating regional complexity, discover all episodes of APAC's B2B Growth Podcast to access field-tested GTM strategies.
What this podcast really covers
APAC's B2B Growth Podcast moves beyond generic marketing theory to interrogate the operating decisions B2B teams make in real regional conditions. Recent episodes address the shift from MQL-focused metrics to outcome-based pipeline measurement, reveal how lean marketing teams execute 7-person operations with minimal headcount, and dissect the mechanics of partner marketing programs that scale across APAC territories. Conversations on go-to-market hub architecture demonstrate how to connect sales, marketing, and customer success systems so pipeline flows smoothly. The show investigates how copywriters transition to AI-native marketing workflows, explores Gartner's projections on AI and employment markets, and unpacks GTM playbook revisions that avoid organizational disruption. Every episode surfaces the specific failures and wins from inside companies building growth across regional markets.
Who this podcast is essential for
This show targets three core audiences. First: B2B marketing leaders and demand generation specialists in Australia, New Zealand, and Singapore struggling to adapt playbooks designed for North American or UK markets to regional account buyer behavior and competitive landscapes. Second: sales leaders and revenue operations professionals working to align with marketing teams, improve lead quality and hand-off processes, and build pipeline from strategic accounts rather than chase volume metrics. Third: founders and operators building GTM functions from scratch in APAC—those tasked with entering new markets quickly, establishing credibility with enterprise buyers, and building scalable acquisition models without massive headcount.
What the episodes really reveal
The episode catalog exposes recurring patterns in APAC B2B growth. Multiple conversations confirm that vanity metrics (MQLs, SQL volume) disconnect from actual revenue outcomes, pushing teams to adopt pipeline-influence models instead. Repeated discussions on sales-marketing handover failures highlight a consistent gap: leads go cold not because of quality at generation but because of misaligned definitions of readiness and poor internal transfer processes. Partner marketing emerges as consistently under-resourced and under-discussed despite delivering significant deal flow—the show argues this playbook deserves equal weight with demand generation. AI integration appears not as a distant future state but as an immediate, practical problem: teams are already deploying AI copywriting, personalization engines, and predictive models, yet struggle to retrain workflows fast enough.
What this changes in practice
Leaders who absorb these episodes shift measurement systems from volume to pipeline influence and account progression velocity, reallocating budget away from awareness campaigns toward high-touch account coverage. Sales and marketing teams adopt formalized hand-off meetings, shared pipeline definitions, and joint scoring of accounts rather than fighting over lead quality. GTM teams test regional customization of campaigns instead of importing global templates—testing messaging, timing, and channel mix specific to APAC buyer committees. Organizations begin dedicating resources to partner channel management, moving it from tactical to strategic. Revenue operations becomes the connective tissue linking sales forecasting, marketing attribution, and customer expansion metrics into a unified view.
To stay current on regional growth frameworks, explore APAC's B2B Growth Podcast episodes featuring actionable insights from operators deep in regional markets.
The podcast answers these questions
What is account-based marketing and how does it differ in APAC?
Account-based marketing (ABM) focuses on high-value target accounts with coordinated campaigns across sales and marketing. In APAC, ABM requires regional customization rather than importing US or UK playbooks, accounting for different buyer behaviors, decision cycles, and market maturity across Australia, New Zealand, Singapore and other territories.
How should B2B marketing teams align with sales to fix pipeline problems?
Effective sales-marketing alignment requires shifting from vanity metrics like MQLs to shared pipeline metrics, establishing hand-off processes that prevent lead quality degradation, and creating coordinated campaigns around priority accounts. Regular feedback loops between teams and joint planning on strategic accounts eliminate friction and accelerate deal progression.
What metrics should B2B marketers track instead of traditional lead volume measures?
Forward-thinking B2B teams track account engagement, pipeline influence, deal velocity, customer acquisition cost by segment, and win rates against competitors. These outcome-focused metrics replace volume-based KPIs and create direct visibility into revenue impact, enabling teams to make smarter investment decisions and demonstrate marketing's contribution to growth.
How do successful marketing teams structure go-to-market operations across sales and customer success?
A unified go-to-market hub connects planning, execution, and measurement across acquisition, retention, and expansion. This requires shared tools, regular cross-functional meetings, aligned compensation incentives, and clear ownership of account relationships. When sales, marketing, and customer success operate as one system rather than silos, teams enter new markets faster and grow customer relationships more effectively.
To dive deeper into these topics, listen to APAC's B2B Growth Podcast for direct insights from regional leaders.