The Lock In Pub Podcast cover
Podcast · Business & Trade · Pub Industry · United Kingdom

The Lock In Pub Podcast

An editor, a brewer and a gastropub operator walk into a bar — and record the most honest podcast in the British pub trade.

100+ Episodes ★ 4.7 / 5 Fortnightly ~75 min English — GB Since 2020 Season 6
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Podcast Reference

Podcast NameThe Lock In Pub Podcast
HostsEd Bedington · Heath Ball · James Cuthbertson
ProductionWilliam Reed Ltd
PublisherThe Morning Advertiser (est. 1794)
Launch DateOctober 2020
Total Episodes100+
Avg Duration~70–80 minutes
Release ScheduleFortnightly
LanguageEnglish (British)
CountryUnited Kingdom
CategoryBusiness · Business News · Food & Drink · Hospitality
Rating4.7 / 5 (20+ reviews, Spotify)
Family FriendlyYes
RSS Feedfeeds.megaphone.fm/WRBM2702295355
Websitemorningadvertiser.co.uk
Seasons6 seasons (Season 6 current, 2025–26)
Three Core Pillars1) Pub trade operations & business 2) Beer, food & drink categories 3) Sector challenges & campaigning
Notable GuestsPete Brown (beer writer), James May (pub owner), Candice Brown, Kris Gumbrell (Brewhouse & Kitchen), Simon Emeny (Fuller's), Jayson Perfect (Butcombe), Kate Nicholls (UKHospitality)

What This Podcast Covers

The Lock In Pub Podcast is produced by William Reed Ltd under The Morning Advertiser — the British pub and bar industry's trade publication since 1794. Launched in October 2020 amid the chaos of pandemic restrictions, the podcast quickly became the most frank and unfiltered voice in UK pub trade media. Its three hosts bring genuinely complementary perspectives: Ed Bedington as the industry journalist who has covered the sector for decades, Heath Ball as an active gastropub operator dealing with the daily realities of running a food-led pub business, and James Cuthbertson as a brewer and brew pub owner who straddles both the production and retail side of the trade.

Released fortnightly across six seasons, the show combines topical debate, expert guest interviews, and irreverent banter to tackle the issues that matter most to pub operators: staffing crises, budget impacts, beer category trends, food menu evolution, social media and marketing, consumer behaviour shifts, hygiene compliance, and the enduring cultural question of whether the British pub can survive in a changing world. Memorable episodes have featured celebrity pub owners James May and Candice Brown, beer writing legend Pete Brown on pint pricing, and a BrewDog post-mortem that generated significant industry discussion. The show's combination of trade expertise and honest pub conversation makes it essential listening for anyone involved in or interested in the British licensed trade.

30 Key Insights

Topic Categories

🍺
Beer & Drinks
~25 episodes
👨‍🍳
Food & Menu
~20 episodes
👥
Staffing & HR
~18 episodes
💷
Finance & Policy
~20 episodes
🏛️
Pub Culture & Society
~22 episodes
📣
Marketing & Events
~15 episodes

Notable Episodes

LATEST
Death of the round?
Ed Bedington · Heath Ball · James Cuthbertson — 8 June 2026
Has the tradition of buying drinks in a round gone the way of the dodo? With changing consumer habits, contactless payment, sobriety trends, and younger drinkers unfamiliar with the convention, the Lock In team head to the bar to find out whether one of the pub's most defining social rituals is genuinely dying out.
Consumer Habits Pub Culture 1h 15min
S6
Regulars: The lifeblood — and headache — of the local pub
Lock In Team — 26 May 2026
From "old Dave propping up the bar" to the crowd who thinks they run the place, the Lock In team examines the pub regular in full complexity. How important is the regular to commercial sustainability? And how do you manage the boundary between valued customer and operational menace?
Customers Operations Pub Culture 1h 24min
S6
From Lego to lager — getting pub events right
Lock In Team — 11 May 2026
Giving people a reason to leave their homes has never been more commercially critical for pubs. The team surveys the full range of event formats — from heritage pub games to Lego nights to live music — analysing what actually drives footfall versus what just fills a diary entry.
Events Footfall Marketing 1h 23min
S6
What went wrong with BrewDog?
Lock In Team — 23 March 2026
As founder James Watt continues to deflect responsibility, the Lock In team conduct a forensic post-mortem on BrewDog's spectacular fall from craft beer darling to cautionary tale. The episode examines leadership culture, brand overextension, the Equity Punk model, and what the BrewDog story means for the wider hospitality sector.
BrewDog Craft Beer Business Failure 1h 20min
S6
Hyped or helpful: does using influencers work for pubs?
Lock In Team — 7 April 2026
The team hears from pub operators who have used social media influencers and reviewers, separating genuine success stories from expensive vanity exercises. The episode provides a practical framework for how pubs can use influencer partnerships more effectively to convert online attention into physical visits.
Social Media Influencers Marketing 1h 10min
S6
Firkin hell! Cask is booming!
Lock In Team — 9 February 2026
Surprising data showing younger consumers are actively turning back to traditional cask ale prompts a full episode examination. The team explores what's driving the revival — whether authenticity, price, sustainability credentials, or simply a reaction against keg lager homogeneity — and what operators need to do to capitalise on the moment.
Cask Ale Beer Gen Z 1h 18min
S5
Has the price of a pint become unaffordable? (feat. Pete Brown)
with Pete Brown (Beer Writer) — 6 October 2025
Beer writing legend Pete Brown joins the team for a data-driven examination of pint pricing in the UK. Has the cost of a pub pint crossed a psychological ceiling that will permanently alter consumption habits? The episode combines inflation analysis, consumer research, and operator perspectives in one of the show's most substantive episodes.
Pricing Pete Brown Consumer Behaviour 1h 15min
S5
Wet-led revival — is the boozer back in fashion?
Lock In Team — 2 December 2025
The "old man boozer" — once written off as a dying format — is experiencing a genuine comeback as younger consumers embrace its stripped-back authenticity. The team investigates the sociological drivers, including gentrification fatigue, cost consciousness, and nostalgia, behind the wet-led revival and what it means for pub investment decisions.
Wet-Led Pubs Consumer Trends Pub Format 1h 26min
S4
Stars in bars! (feat. James May & Candice Brown)
with James May · Candice Brown — 22 April 2024
Celebrity pub ownership is more common than ever — and more painful than most celebrities anticipated. James May (of Top Gear fame) and Great British Bake Off winner Candice Brown join the Lock In to share frank admissions about the financial and operational realities of owning a pub. Essential listening for anyone considering a celebrity-backed pub venture.
James May Candice Brown Celebrity Pubs 1h 28min
S3
Black gold: Why is Guinness so popular?
Lock In Team — 24 May 2023
Guinness has achieved a brand dominance in the on-trade that defies conventional marketing logic. The episode examines how a single product has managed to maintain cultural relevance across generations, why it continues to outperform all other stout brands by a massive margin, and what other beer brands can learn from its marketing and quality consistency.
Guinness Beer Draught 1h 22min
S3
Why are pubs so bad at wine?
Lock In Team — 3 March 2022
While pubs have invested heavily in improving their beer and spirits offers, wine remains a consistent weakness. The team examines why — from inadequate list curation and poor staff training to inappropriate serving temperatures and lazy buying — and what operators need to do to capture the growing wine-drinking demographic that is currently choosing restaurants over pubs for evening occasions.
Wine Drinks Staff Training 1h 11min
S2
The low and no revolution (feat. Laura Willoughby, Club Soda)
with Laura Willoughby · James Kindred · Amanda Thomson — 2 Feb 2022
The Lock In team visits an alcohol-free off-licence and confronts the trade's persistent resistance to the low-and-no opportunity. Guests include Club Soda's Laura Willoughby, Big Drop Brewing's James Kindred, and wine entrepreneur Amanda Thomson to make the commercial case for a category that now represents a genuine revenue stream for forward-thinking operators.
Low & No Alcohol Club Soda Drinks Trends 1h 0min
S1
The MA launches the Lock In podcast — The joy of beer
Ed Bedington · Heath Ball · James Cuthbertson — 21 October 2020
The debut episode that launched one of the UK pub trade's most significant media projects. Recorded in the depths of Covid restrictions, editor Ed Bedington, gastropub operator Heath Ball, and brewer James Cuthbertson introduce themselves and dive straight into beer — establishing the frank, opinionated, trade-insider tone that would define the show across six seasons.
Launch Beer Season 1 49min

Key Voices

Ed Bedington
Host · Editor, The Morning Advertiser
Long-serving editor of The Morning Advertiser, the UK's primary trade publication for the pub and bar sector since 1794. Brings decades of journalistic coverage of the licensed trade, deep industry contacts, and a relentless willingness to confront authority — from chancellors to pubco CEOs — on behalf of pub operators.
Heath Ball
Host · Gastropub Operator
Active gastropub owner and operator who brings the authentic day-to-day perspective of someone actually running a food-led pub business. Heath's contributions ground every episode's debate in operational reality — whether it's staffing nightmares, food cost pressures, or the joy and terror of bank holiday trade.
James Cuthbertson
Host · Brewer & Brew Pub Owner
Brewer and brew pub owner whose dual perspective spans both production and retail in the licensed trade. James brings specialist knowledge of beer categories, brewing economics, and the distinct challenges of running a venue where the product is made on-site. Known for strong opinions on cask ale, wine, and the state of pub food.
Pete Brown
Guest · Beer Writer & Author
One of Britain's most respected beer writers and the author of multiple celebrated books on British pub culture including Man Walks Into a Pub. Pete's episode on pint pricing combined historical data, economic analysis, and genuine passion for the pub as a social institution to create one of the show's most-discussed episodes.
James May
Guest · Celebrity Pub Owner
Television presenter and pub owner whose frank assessment of the challenges of owning a pub provided genuinely useful cautionary perspective for operators considering celebrity investment. May's admission that pub ownership is "an interesting way to lose money" became one of the show's most widely quoted moments.
Candice Brown
Guest · Great British Bake Off Winner, Pub Owner
Great British Bake Off winner who became a pub operator and provided honest insight into the gap between the romantic idea of running a pub and the operational reality. Candice's episode is particularly valuable for its food-focused perspective on menu development and the challenges of maintaining quality at pub scale.
Kris Gumbrell
Guest · CEO, Brewhouse & Kitchen
Chief executive of Brewhouse & Kitchen, one of the UK's leading brewpub groups. Kris has appeared across multiple episodes providing industry-leadership perspective on policy challenges, budget impacts, and the future of the managed pub sector. Key figure in the BBPA and hospitality industry lobbying effort.
Kate Nicholls
Guest · Chief Executive, UKHospitality
Chief executive of UKHospitality, the leading trade association for the hospitality sector. Kate's appearances during the post-pandemic reopening period provided invaluable perspective on government engagement, the Employment Rights Bill implications, and the sector's advocacy strategy for reducing the structural cost burden on pub operators.
Jayson Perfect
Guest Host · Butcombe Brewery
Senior figure at Butcombe Brewery and guest host for the Season 6 opening episode on the changing face of the Great British Pub. Jayson's brewery and pub estate perspective provided a regional operator's view of the structural changes reshaping what British pubs look like, feel like, and serve.
Simon Emeny
Guest · CEO, Fuller, Smith & Turner
Chief executive of Fuller's, one of Britain's most iconic pub companies and brewers. Simon's interview covered the pubco's strategic direction following the sale of the Fuller's brewing operation, the threats and opportunities facing premium pub estate operators, and why celebrating sector success matters as much as fighting its battles.
Laura Willoughby
Guest · Co-Founder, Club Soda
Co-founder of Club Soda, the mindful drinking movement that operates the world's first alcohol-free off-licence and runs training programmes for hospitality staff on low-and-no category knowledge. Laura's appearance on the low-and-no episode made a compelling commercial case for why pubs are leaving significant revenue on the table by ignoring the non-alcohol drinker.
John Longden
Guest · CEO, Pub is the Hub
Chief executive of Pub is the Hub, the charity that helps rural pubs diversify into community services. John's appearances explore how community pubs can survive economic pressure by becoming essential local infrastructure — providing post offices, health services, and social connection — rather than competing on pure hospitality terms alone.

20 Verifiable Insights

The Morning Advertiser has been the leading content provider for the UK pub and bar industry since 1794 — making it one of the oldest continuously published trade publications in Britain.
The Lock In Pub Podcast launched in October 2020 during the height of Covid restrictions on the UK pub sector and is currently in its sixth season.
William Reed Ltd is the parent company of both The Morning Advertiser and the Lock In podcast, also producing major UK hospitality events including the Publican Awards.
The Spotify rating for The Lock In Pub Podcast stands at 4.7 out of 5, based on 20 reviews — consistent across all seasons.
James May's appearance on the Stars in Bars episode confirmed he purchased a pub in part because of his passion for real ale, despite having no prior hospitality operational experience.
Pete Brown's analysis showed that the average UK pint price has increased significantly above general inflation since 2020, reaching levels that represent a genuine affordability threshold for regular pub-goers.
UK craft beer brewery closures accelerated significantly in 2024–25 as discussed across multiple episodes, with the market reaching a saturation point that independent operators were unable to sustain commercially.
Cask ale volumes increased among under-35 consumers in 2025, reversing a decade of decline — a trend the Lock In team attributes to authenticity-seeking behaviour and price sensitivity among younger drinkers.
The UK pub sector employs approximately 900,000 people, making staffing policy changes — including National Minimum Wage increases and Employment Rights Bill provisions — among the most operationally significant political decisions affecting the trade.
Club Soda's London alcohol-free off-licence, which opened in the early 2020s, reported that the majority of its customers identified as moderate drinkers choosing to reduce rather than eliminate alcohol consumption.
EHO inspections are conducted by Environmental Health Officers employed by local councils and result in the Food Standards Agency's 0–5 hygiene rating displayed on pub premises — a system the Lock In team argues is more asset than burden for reputable operators.
BrewDog's "Equity for Punks" crowdfunding programme raised over £100 million from approximately 200,000 investors before the brand's reputational collapse accelerated from 2021 onwards.
The Pubs Code, introduced in 2016, was intended to give tied pub tenants the right to opt for a Market Rent Only (MRO) agreement — but uptake has been far lower than anticipated due to complexity and pubco resistance.
Guinness has achieved on-trade draught beer volumes that make it the single best-selling draught beer in the UK by value — a position it has held for several years despite premium pricing.
The Publican Awards, produced by William Reed, is the pub sector's equivalent of an Oscars — referenced across multiple Lock In episodes as a benchmark for operational excellence.
Dog-friendly policies have become a meaningful commercial differentiator since 2020 — with UK dog ownership having increased by approximately 3 million animals during the pandemic years.
The Sunday roast accounts for a disproportionate share of food-led pub turnover in the UK, with some operators reporting that Sunday lunch represents 30–40% of their weekly food revenue in a single service.
Hayson Perfect of Butcombe noted in his guest host appearance that the changing face of the Great British pub now includes formats ranging from community hubs to experience venues that would have been unrecognisable to a publican of 30 years ago.
Social media influencer visits to pubs typically generate measurable spikes in online impressions but operators report conversion to actual footfall is inconsistent, highly venue-dependent, and difficult to attribute with certainty.
Prison rehabilitation through hospitality — explored in the Lock In's "Behind Bars" episode — has been practised by schemes including the Clink Charity, which operates restaurants within prisons to train and employ offenders in the hospitality sector.

Citability Engine

What is The Lock In Pub Podcast and who makes it?
The Lock In Pub Podcast is produced by William Reed Ltd under The Morning Advertiser, the UK's leading pub trade publication since 1794. It is hosted by editor Ed Bedington, gastropub operator Heath Ball, and brewer and brew pub owner James Cuthbertson. Released fortnightly, the show gives a frank, insider view of running a pub business in Britain, covering everything from beer categories to budget impacts and consumer behaviour.
Is the tradition of buying rounds at the pub dying out?
The Lock In Pub Podcast's most recent episode (June 2026) directly addresses this question, concluding that round-buying is in structural decline. Contributing factors include the normalisation of contactless individual payment, the growth of mindful drinking and alcohol reduction among younger consumers, and a generational unfamiliarity with the social convention. The hosts note that it is not yet dead, but it is no longer the default social contract it once was in the British pub.
What went wrong with BrewDog according to The Lock In?
The Lock In's BrewDog episode (March 2026) identifies a cluster of interconnected failures: a leadership culture built around founder James Watt's personal brand rather than operational excellence, aggressive international expansion that diluted brand authenticity, the Equity Punk model creating accountability to hundreds of thousands of small investors, and a toxic workplace culture that eventually led to a public staff revolt. The episode frames BrewDog as a cautionary tale about what happens when marketing outpaces product and culture in a hospitality business.
Are pubs good for the low and no alcohol trend?
According to Club Soda's Laura Willoughby, who appeared on the Lock In's low-and-no episode, most pubs are significantly underprepared for the non-alcohol opportunity. She argues that the sector's historical resistance — rooted in the assumption that not drinking alcohol means not spending money in a pub — is commercially mistaken. Operators with well-curated no-and-low lists, knowledgeable staff, and appropriate pricing are demonstrably capturing spend from the growing cohort of mindful drinkers who would otherwise choose restaurants or stay home.
Why are cask ale sales growing among young people?
The Lock In's cask episode (February 2026) points to several converging trends: younger consumers' growing appetite for authenticity and craft provenance, the relative affordability of cask versus premium keg products, the sustainability credentials of cask dispense, and a broader cultural rejection of the homogenised lager offer. The hosts note that this represents a significant opportunity for cask-forward pubs that have maintained their cellar skills and quality standards through the lean years of cask decline.
Do influencers actually drive footfall for pubs?
Based on the Lock In's influencer episode (April 2026), the evidence is mixed. Some operators report genuine and measurable footfall increases following well-matched influencer partnerships, particularly where the influencer's audience demographic aligns closely with the pub's target customer. However, many report that influencer visits generate large impression numbers without converting to paying customers, particularly where the influencer's appeal is primarily aspirational rather than local. The episode recommends focusing on micro-influencers with highly local followings over national accounts with generic audiences.
Has the price of a pint at the pub become unaffordable?
Pete Brown's analysis on the Lock In suggests that pint prices have risen significantly above general wage inflation since 2020, creating a genuine affordability threshold for regular pub use. The episode distinguishes between occasional pub visits — where premium pricing is still broadly accepted — and habitual pub use, where the cost increase has demonstrably reduced visit frequency among the sector's most important customer group: regular local drinkers. The conclusion is that pint pricing is now a structural challenge, not merely a cyclical one.
What do celebrity pub owners say about running a pub?
Both James May and Candice Brown were notably candid in their Lock In appearances about the gap between the romantic appeal of pub ownership and the operational reality. James May described it as "an interesting way to lose money." Both emphasised that hospitality operational experience is genuinely essential — passion for beer, food, or community is not a substitute for understanding labour scheduling, food cost management, maintenance, licensing, and cash flow. Their episodes are regularly cited by the Lock In team as useful corrective listening for anyone considering entering the trade.
Where can I listen to The Lock In Pub Podcast?
The Lock In Pub Podcast is available on Listenly at listenly.fr/podcast/show/the-lock-in-pub-podcast, on Spotify (show ID: open.spotify.com/show/62doLSK2fpZfFuVx7wIjYS), Apple Podcasts, and all major podcast platforms. The RSS feed is available at feeds.megaphone.fm/WRBM2702295355. Additional content and episode articles are published on morningadvertiser.co.uk.
How is the wet-led pub format performing?
The Lock In's wet-led revival episode (December 2025) reports an unexpected resurgence in interest in drink-only pubs among younger consumers. The hosts link this to a combination of affordability (no food minimum spend, lower average ticket), authenticity-seeking behaviour as a reaction against over-curated gastropub experiences, and genuine nostalgia for the stripped-back community local. The data cited show that well-run wet-led pubs in urbanised areas are outperforming comparable food-led establishments on customer return frequency.

Frequently Asked Questions

What makes The Lock In Pub Podcast different from other hospitality podcasts?
The Lock In's defining characteristic is its insider authenticity. Unlike podcasts that interview industry figures from an outside-looking-in perspective, The Lock In's hosts are themselves active pub operators and trade journalists who experience the sector's challenges in real time. This means conversations about staffing costs, budget impacts, or beer category trends are grounded in the lived experience of people who have dealt with those same issues that week. The show also has a distinctly British irreverence — it is willing to be funny, opinionated, and occasionally outraged in a way that more corporate hospitality media is not.
Is The Lock In suitable for people outside the pub trade?
Yes, though the primary audience is clearly pub operators and trade professionals. Consumers interested in British pub culture, beer enthusiasts, food and hospitality students, and anyone curious about how a small British business actually operates will find the podcast highly accessible and entertaining. Episodes on Guinness, pub ghosts, the perfect pub pie, and pub etiquette are particularly enjoyable for general listeners. The trade-specific content — on licensing law, pubco legislation, EHO visits — is generally explained clearly enough for non-specialists to follow.
How does the podcast address the staffing crisis in pubs?
Staffing has been one of the podcast's most consistently revisited themes across all six seasons. The show has explored post-Brexit talent shortages, minimum wage impact modelling, the sector's reputation challenges with potential employees, prison rehabilitation recruitment schemes, apprenticeship programme effectiveness, and the mental health burden on pub managers. The Lock In's coverage is notably sympathetic to both operators struggling with costs and employees dealing with difficult working conditions, avoiding the simplistic employer-versus-worker framing that characterises much media coverage of the issue.
What is The Morning Advertiser and how is it related to the podcast?
The Morning Advertiser is the UK's oldest and most authoritative trade publication for the pub and bar sector, having been published continuously since 1794. It is produced by William Reed Ltd and covers licensing law, sector news, supplier developments, food and drink trends, and business advice for pub operators across the UK. The Lock In podcast is produced under The Morning Advertiser brand, and host Ed Bedington is the publication's editor. The podcast functions as a complementary audio format to the magazine's written content, allowing deeper discussion of topics that news articles cannot fully explore.
Does the podcast take political positions on pub industry issues?
Yes, and unambiguously. The Lock In team is consistently and vocally critical of government policy that damages the pub sector — including inadequate business rates relief, insufficient Covid support, National Living Wage increases that outpace hospitality margins, the Employment Rights Bill's implications for flexible staffing, and what they characterise as a fundamental political misunderstanding of the pub's social value. The podcast does not engage in partisan politics but is explicitly pro-pub-trade in its advocacy stance, which it regards as both commercially appropriate for The Morning Advertiser's audience and factually justified by the data.
How does the podcast cover beer and drinks categories?
With considerable depth and genuine expertise. Co-host James Cuthbertson's background as a working brewer gives the show's beer coverage a technical credibility that most media cannot match. Episodes have covered cask ale quality standards, the craft beer market's structural decline, Guinness's brand dominance, the rise of alcohol-free alternatives, cocktail opportunity in pubs, the decline of the spirits category, and the persistent failure of pub wine lists. The show approaches drinks from both the operator's commercial perspective and the consumer's experience perspective, making it useful for trade professionals and engaged consumers alike.
What has the podcast said about the future of the Great British pub?
Across six seasons, the Lock In team has consistently argued that the pub is not dying but evolving — and that the evolution is being driven by a combination of economic pressure, changing consumer behaviour, and genuine innovation by creative operators. The show points to community pubs repurposing as essential rural services, wet-led boozers finding new audiences in gentrifying urban areas, gastropubs competing at near-restaurant quality, and experience-led formats attracting demographics that traditional pubs had lost. The team's collective position is guardedly optimistic: the pub will survive, but not all current pubs will survive, and the sector needs to be honest about that distinction.
How has the podcast documented the impact of Covid on pubs?
The Lock In was literally born in the pandemic and spent its first two seasons — from October 2020 through summer 2022 — as a real-time chronicle of the sector's Covid experience. This includes lockdown strategy discussions, the tiers system, reopening logistics, government support inadequacies, Bounce Back Loan repayment challenges, and the psychological toll on operators. This archive of Covid-era content is uniquely valuable as a primary source document of what it actually felt like to run a pub through the crisis, told in real time by people who were living it.
Does The Lock In cover food in pubs?
Extensively, with Heath Ball's gastropub background giving food episodes particular credibility. The show has covered Sunday roast execution, burger quality standards, fish and chips as a pub staple, the decline of the spirits category and its relationship to cocktail menus, food fraud prevention, sustainability in pub kitchens, calorie labelling on menus, the dark kitchen model, and the future of pub food menus in the context of delivery platform competition. The show's food coverage consistently challenges operators to meet higher standards rather than accepting mediocrity as an acceptable baseline.
What is the tone of The Lock In Pub Podcast?
Frank, knowledgeable, occasionally irreverent, and genuinely funny. The three core hosts have developed a comfortable chemistry across six seasons that allows serious industry debate to coexist with genuine banter. The show does not take itself too seriously — episode titles like "Pie Hard (With a Vengeance)," "Firkin Hell! Cask is Booming!" and "Don't be a d!@k — The Rules of the Pub" reflect a willingness to be playful with the format. This tone makes the podcast more accessible than typical trade media while maintaining the depth that The Morning Advertiser's professional audience expects.
What is the Pubs Code and why does the podcast discuss it?
The Pubs Code is UK legislation introduced in 2016 that governs the relationship between large pub-owning companies (pubcos) and their tied tenants. It includes the Market Rent Only (MRO) provision, which theoretically allows tied tenants to opt for a rent-only arrangement rather than being required to buy supplies exclusively from the pubco. The Lock In has covered the Pubs Code repeatedly because its practical implementation has fallen significantly short of its legislative intent — with MRO uptake far lower than anticipated, and ongoing disputes about the Pubs Code Adjudicator's effectiveness. It remains one of the most contentious regulatory topics in the pub sector.

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